Are you an entrepreneur, or a freelancer, or do you work at a big business? Then your website is an essential tool for helping prospective clients find you, learn about you and turn into your next customers.
One of the latest reports shows that businesses that have a systematic approach to optimising their websites for lead conversion have a double probability to experience a drastic increase in sales. If your site isn’t at present driving hot leads, then you have to without delay do some site improvement work.
5 Tactics To Transform Your Website Into A Lead-Generating Machine
Clearly Showcase Your Offerings & Use Customer-Centric Language
In general, you have approximately 3 seconds to show what it is that you and your company do to a site visit prior to navigating somewhere else. During that time period, visitors who land on your page must understand what value you can proffer to them and how is it unique from your competitors. And you have to communicate this message in front as well as in the centre of your homepage.
While you describe your value and reasons a visitor must select your company, make sure that you use language that is customer friendly and not as your company wants.
Check out a few tips to successfully do that:
- Keep yourself in the customer’s place and think just like them
- Understand the problems of your customers
- Write in their preferred “language” without using industry jargon
- Recognize your buyer personas and their needs, pain points, disputes, and more
When you do so it will foster you to significantly craft website copy that reflects with your visitors and keeps them engaged on your site.
Rigorously Promote Gated Content Offers
The two major places where you can on regular basis promote your gated content that your site visitors might find useful are your website’s side navigation bar as well as your blog. These gated contents provide an advantage to your site visitors as well as your business, both.
The gated contents provide added value to your site visitors by making their experience on your website even more meaningful. On the other hand, the gated content offers your business an additional way to demonstrate your thought leadership and worth, and a path through which your business can obtain site visitors’ personal details, turning them into a hot lead.
Now your question would be what kind of content can you post?
Include content that your target audience will find valuable and that they can also share. For instance, a “How To” cheat sheet can be a useful content piece your site visitors will be grateful for. Other than that a free, on-demand webinar, is also a trendy offer that increases your business value.
Have Action-Oriented CTAs & Test Their Placement
Your CTAs are an important part of a buyer’s journey. Preferably, you should have a minimum of one CTA on your homepage near your value proposition statement, and another CTA button in your site’s navigation bar on top. Keep in mind that one of the keys to thriving CTAs is testing their position and allowing your site visitors’ behaviour direct you.
The language that you use in your CTAs is as crucial as their successful placement. One of the real examples is Mozilla, which understood this when they changed the wording on their CTA for downloading their Firefox browser. The company experiences an increase in conversions when they altered the language of their CTA which was previously “Try Firefox 3” and now “Download Now – Free.”
Don’t forget that your language must talk about the benefit (like “free”) as evidently and pithily as possible and be action-oriented.
Check out five examples of effective CTA language:
- Request a demo
- Sign up for free
- Download your free copy
- Learn more
- Claim your free trial
Take into consideration that these CTAs should be highlighted next to a short text explaining what you offer so that people easily understand what they will be getting before they click.
Exhibit Testimonials Where Visitors Easily See Them
One of the most dynamic ways to authenticate your business and inspire potential customers to partner with you is via social proof. The right way to harness social proof and support your site in converting leads is by displaying testimonials from real customers that your site visitors will be able to link with. Maybe you know it or not, testimonials are an influential tool that, if used appropriately, can facilitate every one of your web pages to convert.
Make sure you place testimonials on the homepage above the fold in order to make them visible to your prospects immediately once they reach your site. You can also utilize your customer testimonials by positioning them all the way through your website on the pertinent product/service pages and form pages – contact us and landing pages.
Another important tip about testimonials is that if you can show them next to a real picture of the reviewer, this tactic would do a great favor in having people on your website and getting converted. When you place an individual’s photo beside their written testimonial, you are giving altogether a different experience of using that testimonial instead of being cold to one who is warm as well as familiar.
Optimize Your Meta Description And Page Titles To Increase Click Rate
If you ignore optimizing your site for search engines, your prospects will face complications in finding you, because you will show up much lower in search engine results pages (SERPs).
There is plenty of activities involved in performing SEO, and you must hire a marketing company or SEO professional to take care that it is rightly done.
Out of many, two SEO activities you must immediately do to help your site rank higher in SERPs are:
- Page title optimization
- Meta Descriptions optimization
Meta Descriptions:
A meta description contains a 160-character “snippet” that talks about the contents of a web page and helps people to decide whether they should click on the link or not.
While you would want to write meta descriptions that go with what your target audience is searching for, then your meta descriptions have to be an accurate description of your page offering. If user behavior demonstrates that the gist of your page and description contradicts, then this will badly damage your rankings in search engine results pages.
Your website is the virtual entrance through which potential customers get into your online business, so you have to create it in a way so that potential clients can come across you online, find easily what you offer, and understand the benefits they will reap by working with you. Your website must also be designed in such a way that it can efficiently steer potential clients through the conversion funnel and translate them into leads.
Effective Page Titles:
Your page titles, or title tags, are usually used by search engines to present a snippet of the web page in the SERPs:
Check out the three prime rules to adhere to for crafting effective page titles:
- Keep the page title small as Google will be showing the first 50-60 characters of a title tag only.
- Keep an appropriate page title as your page title is how Google will understand the gist of the page. The motive behind optimizing your page title for SEO is to help your site rank on top for pertinent keywords. So that when people use those keywords in their search phrases, your site will come up in their results.
- Craft the page title appealing. Making page titles that are compelling enough would stimulate the users to click on them.
Hence, ensure to choose a good keyword that suits what a searcher is seeking and what your page proffers.
The Final Say
Now that you are aware of these easy ways to convert your website into a qualified lead-generating machine, you must without much delay get the ball rolling. However, if you lack this expertise, then hire an expert marketer who can do it for you at cost-effective rates and with the utmost accuracy.
