Make a Podcast site or Page
Creating a devoted podcast page or site is step #1 to increasing your SEO through a podcast. When you launch any podcast, you have to select a service to host it. On your hosting platform, you will have a page for the show. But this does not cut it when it comes to SEO. Aside from the hosting service’s page, you will want to dedicate one of your prevailing site pages to your podcast or start a new website. This is because you have more opportunities to enhance for search when you own the site. It also progresses the UX of finding the show.
Existing site Page
Using your current site to dedicate a page is a viable route for any new podcaster. This way, you do not have to develop anything new.
Things you will want to contain on your podcast’s page:
- Show names and Show descriptions
- Cover arts
- Email subscribe buttons and Social follow buttons
You can also comprise featured episodes that you need to promote.
New Podcast site
Creating your podcast’s site is the greatest option in terms of SEO. A whole site dedicated to your show will surely up its organic traffic. One reason this occurs is that a site has a unique URL exact to your podcast. And, if you named your show after the target audience, it can be good for SEO. Having an enthusiastic podcast site gives you real value to working keywords into. Now, you do not want to stuff your site, but you want to deliberately work the content so keywords are used obviously.
Optimize the Show’s Description
Your podcast’s explanation is one content that should be optimized for search, without any doubt. That is because the description pops in a bunch of places like
- Your host pages
- The show enthusiastic page or site
- Apple Podcasts and Spotify
- Google Podcasts and Social profiles for the show
Search results for the podcast
When it comes to writing an enhanced podcast show description, you should
- Identify the show’s target spectators.
- Make a good list of keywords you need to be found for.
- Find what makes the show different from others in a similar space.
- Decide on how often you will publish new episodes.
Then, write a description of your show and Slip keywords in where it makes sense. You can also use this template if you get trapped.
Association to Google Podcasts
Syndication means that when you publish newer episodes to your podcast service, it mechanically updates podcast players. This is so you have to upload an episode once only.
How to syndicate the Google Podcasts:
- Upload at least 1 episode to the hosting site.
- Submit the RSS feed URL to Google or you can wait for it to crawl your RSS feed.
Always wait for the approval
Google is a podcast directory in addition to a search engine, and it can crawl your page or site for the RSS feed. But, if you do not want to wait for the crawlers, there are some ways to submit it manually. The content related to your show should now be found by Google and that is what SEO is all about.
Plan all Your Episodes Around Keywords
Keywords are to SEO as they keep the whole thing going. The same goes for podcast SEO as all the episodes should be built around a targeted keyword.
The Dynamic Ads
It is easier to keep your podcast content classic when you use dynamic ads. Dynamic ads are the ad spaces you can update with newer content. It used to be that podcast ad aged along with the event. But now, you can appraise the ads that play in past incidents. So, when someone selects to listen to an episode in the backlog, the ad is current.
Always Make Short Episodes
Because podcasts can be inactively consumed, creators can make episodes 20 minutes long & still hold listeners’ attention. Making a long video is risky as it will be getting very few views. However, when you are using your podcast to increase your SEO, it is better to make short episodes.
Short and Informative
As your podcast might pop up in a search term, the shorter the episode, the more likely somebody will listen. The searcher is perhaps looking for a quick answer. So, try to make all your episode as educational as possible and in short amount of time as possible.
Try to Cluster Your Episodes
One way to consider making these shorter episodes is in a cluster. There can be one longer pillar episode and breaking every part off into a quicker episode. Google favors all the content that is interconnected. That means searchers are more probable to find your stuff.
Optimize all the Episode Titles
The titles of each episode should be enhanced if you prioritize SEO. It should be straightforward to name all your episodes. Since you absorbed the episode around a keyword, make sure the keyword is anywhere in there and try to put it at the beginning of the title.
Optimize the Show Notes
Show notes are the recommendations that summarize each separate episode. They pose a greater SEO opportunity.
Look for optimization
So far, you have chosen a keyword to target in the podcast episode. You have also given the episode an enhanced title. It should be easy to fit the keyword in there once or twice.
Write Blog Posts Grounded on Episodes
A lot of marketers worry about disassembling their other channels when they begin a B2B podcast. That the podcast will be way more prevalent than their other stuff but someway not bring in as many leads.
Repurpose the Podcast
Podcasts are not consumed at the same time as other media. They are not interrupting because individuals can consume their time. A podcast makes it easy to feed your other channels, such as blogs.
Try to Use social media to Endorse Your Podcast
Go a step extra and turn your podcast content into social media posts. Linking to your podcast through social media adds to its legality & exposure. The thing to keep in mind when you are promoting your podcast through social media is the worth your followers get from the post. You are not making an ad but you are making a social media post
Get some Guests to Share Your Show
With all the neat content you are generating from your podcast, visitors should find it easy to spread the word. You could send them a blog post or any video from their interview to segment their audiences.
