Videos are having a great capability of drawing the attention of people very quickly. On the other hand, people love to watch videos than reading articles. And this is the reason why video has become an effective and the best form of marketing technique helping businessmen in selling their products and services to a greater extent and enjoy surging sales figures. According to research, video is expected to take over all the forms of marketing by 2020.
Video marketing also plays a crucial role in search engine optimization and SEO marketers are not unaware of it. Most of the viewers accepted the fact that they become impressed with videos and made a decision about purchasing products and services. Over 81% of consumers say that they currently interact with several brands on social media and also 43% say that have performed so through watching several branded social videos.
For video marketing online, YouTube is the best platform helping you reach millions and witnessed the rising fame of your business. The main purpose of this blog is to educate you to utilize YouTube in the best possible to gain maximum advantages of a video campaign.
YouTube is the most popular search engine for videos, so it helps you in making your campaign successful and letting you enjoy numerous benefits.
If you are seeking to rank your video better on YouTube then, of course, you should upload a fresh video. The reason is users often love to watch new videos that are unique and interesting. ‘Watch Time’ is something that is considered to be the most important ranking factor as well. On the other hand, high user engagement is said to be the most important signal for the algorithm, when it comes to identifying such important videos.
Here are several important things that you need to keep in your mind when optimizing your new and fresh videos in YouTube.
Metadata
It is necessary to understand the importance of metadata that includes information related to videos like tags, descriptions, annotations and titles. If you wish to make your video stand out, you simply can’t ignore the great role of metadata. Besides, it also helps you make your content found by the algorithm easily. In other words, metadata helps you in increasing the visibility of your content. The most important thing you need to remember is that the best time to optimize your metadata is before uploading your video.
Tags – Keyword research
When you perform the task of keyword research on YouTube, you always wish to find some keywords that can certainly enhance traffic to your video. The right place to look for keywords is on YouTube, but you should also use some more traditional keyword research tools that include SEMrush, Google Search Console, Moz, SEO Profiler and more. Using tag is important since it categorizes your video by keyword, but YouTube limits the number of tags that you include. You should always use only the tag relating to your video.
In order to use the right tags, it is good to go through some of your competitor’s videos enjoying a good ranking. However, YouTube hides these video tags, so you may face some difficulties in looking for them. There are several important tools letting you get various insights into what your competitors are doing.
Using tools like vidIQ and TubeBuddy helps you get more eyeballs
Both of these tools give you details about your competitor’s videos on YouTube. One of the most important and collective things they actually show in the tags.
Using these tools effectively, you can also gather vital information like the number of Facebook likes, SEO score, average view duration, numbers of words in the description and many more. You can also consider these two handy tools to be your YouTube competitor spies. On the other hand, TubeBuddy is also blessed with a TagExplorer feature that is almost some suggested keywords.
When you plan your YouTube keyword strategy, you wish to come up with 10 to 20 single keyword tags that you wish to rank for. As mentioned above, YouTube doesn’t allow unlimited tags, so you can add the most important keyword phrase first and then use particular multi-word tags that can rank easily.
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